Opening a martial arts studio can be a rewarding venture. But, it cannot be entered into without some forethought and planning. Read below to see five steps that you need to take before you open your own martial arts dojo.
Any good business requires a business plan and owning a martial arts studio is no exception. According to Starting a Martial Arts School, there are two main reasons for having a solid business plan:
Finding the right location for a martial arts studio is a major factor in its success. Each type of location has its advantages and disadvantages, so anyone looking to open a martial arts facility needs to weigh the pros and cons of each to determine what is most important for their own situation. For example, high-traffic areas will attract more people, but they come with higher rents. But, lower-rent areas are not as easily accessible to students. Mr. Troy, a martial arts enthusiast and studio owner suggests on his blog that someone who is just starting out in the martial arts instruction business might be better off keeping rent costs low and spending the extra money in other areas of the business. Other factors to take into account when looking for a facility to house the martial arts studio are safety and size. It is also important to make sure the studio is located in a safe area, as it is difficult to attract new students to a dojo that is in a dangerous part of town. Mr. Troy also suggests finding a facility that is between 750-1500 square feet to have adequate room to set up a studio.
No martial arts studio can exist without students. The best way to gain a student body to a new dojo is to advertise. There are several ways to advertise, depending on the size of your budget and the intended audience. Before a new studio owner begins an advertising campaign, he needs to consider the following factors:
So much goes into the advertising process that it can be overwhelming. New studio owners who are not comfortable with the advertising process might want to consult with a marketing company or public relations firm for guidance. Although there is a cost connected with those services, the resulting new students will offset the money that is spent.
Part of having a successful business is knowing what not to do. Learning from other people’s mistakes saves new martial arts studio owners lots of time they do not have and frustration that they do not need. “10 Problems with Most Martial Arts Schools/Gyms” has identified the following pitfalls new studio owners should avoid when getting their businesses off their feet:
Martial Arts can be dangerous, even for the most advanced and experienced participants. When someone is just learning the ins-and-outs of the intricate movements martial arts requires, it is incredibly easy for accidents to happen and for participants to get hurt. Anyone looking to open a martial arts studio or dojo needs to be protected with martial arts insurance.
Marine Agency can help you with your martial arts studio insurance needs. We offer comprehensive and customizable policies at reasonable prices.
Contact Marine Agency today to see how we can help you.
422 US Hwy 22 W, Unit 7
Whitehouse Station NJ 08889
Toll-Free: 84-INSURE-NJ (844-678-7365)
9 AM - 5 PM , Monday - Thursday;
9 AM - 4 PM, Friday
PO Box 125
Whitehouse Station NJ 08889
Toll-Free: 800-35-MARINE (800-356-2746)